Punjabi Music and Movie Industry

[Premi5]

Punjabi Music and Movie Industry is one of the biggest in India. 

Is it driven by motivation to distract and de-moralise Punjabi Sikhs similar to what is happening in Europe and North America?

[MisterrSingh]

It's driven by business interests that have tapped into a market that's ripe for profit extraction. The ideological intent at the heart of these industries is debatable, and without evidence it's difficult to say either way. Basically, if there is an insidious agenda behind it all, it can be easily denied, and the accuser will end up resembling an unhinged loon. 

It does seem that the people behind these industries are acutely aware of the general characteristics of our collective psychology in a broad sense. Accordingly, their products are tailored to hit those marks and encourage us to "consume." Again, is it just basic capitalism or something more? Who knows.